Why Conversational Commerce Is Essential For Ecommerce Success
Conversational Commerce is the use of online technologies in social media and business to promote and sell goods and services. It is the cross of e-business, social media, internet marketing and traditional commerce. Conversational Commerce is becoming an important trend in recent years because it offers a variety of benefits for businesses. With the right approach, it can help your company enjoy the following benefits: boosted brand recognition, increased sales, increased productivity, reduced cost, and more. Let’s take a closer look at these benefits.
Brand Recognition – Social media, online shopping and conversational commerce has opened doors for small businesses with little capital and a limited reach. Consumers from all over the world are able to access products and services that you cannot reach just a few blocks away. By reaching out through a variety of online social platforms, consumers are able to tell you about your company, spread the word about your brand and help increase your visibility and awareness. For this reason, it is a very effective method of advertising, especially for start-ups. With this method, many brands are reaching out to new customers everyday.
Product Awareness – Because of the increase in online shopping, more consumers are purchasing their items online. This has become a popular way of shopping especially for people who prefer to do their shopping without spending too much time standing in line or going to malls. Thanks to new technologies like: voice recognition, speech recognition, artificial intelligence and other technologies, businesses are able to capture, store and access the data of the consumers shopping on and offline. With the conversational commerce platform, ecommerce businesses have the opportunity to deliver their products faster and easier to their consumers.
Enhanced Customer Experience – One of the best things about conversational commerce are the ways it makes your customer experience better. With the channel, customers have the option to engage with their agents or store associates anytime they want. They can easily ask questions by using their voice. They also have the option to get help from their assistants right away. They no longer have to wait for their sales representatives to answer the question because they can immediately get on the phone with an agent. And because most of these platforms are powered by social media, the customer’s experience gets enhanced even further.
More Consumer Knowledge – Thanks to the increase in e-commerce, more consumers are becoming more knowledgeable when it comes to using different e-commerce tools. In a traditional setting, it may take people several trips to a book store or a mall just to familiarize themselves with the different products. With conversational commerce, consumers can simply go online and get all the information they need. For example, if a user wants to buy a camera but he doesn’t know anything about cameras, he can simply talk to a sales agent and get all the information he needs.
Faster Business Sales – Thanks to the advancement of online technology, online businesses are now able to reach more consumers and have a deeper interaction with them. However, the traditional setup where a business owner has to visit his store often still exists. In order for this setup to be effective, the sales agent has to travel all the way to the store and deal with all the customers. This takes a lot of time and effort. In response to this, many businesses are now trying to find a solution by turning to term conversational commerce.
Through this setup, businesses will be able to maintain direct contact with their consumers. The agents in the ecommerce system will be able to use voice commands to have conversations with their customers. The result? The introduction of instant human interaction which will eliminate long queues at stores and have faster transactions which will result to better profits.
Instant Answers – One big problem with traditional ecommerce is the inability for users to get an immediate response. If they want to ask questions, they have to ask again later. With instant messaging apps, consumers can easily ask questions and get immediate answers. Ecommerce agents will only need to provide the appropriate voice command and the app will give the user an appropriate answer.